1. TIKTOK DUETS
an artist releases a sample on TikTok, ready to remix
by the community.
2. ALBUM RELEASE
Bacardi artists will choose their favorite remixes
and work on them.
360° advertising campaign. art direction Bacardi. visual identity.
3. THE WALL OF SOUND
If ten people stand in front of the wall, they only hear the base rhythm.
If hundred people stand in front of it,
they unlock an instrument.
The more people join, the more instruments are unlocked.
The full song can be heard when
a thousand people stand in front
of the installation.
4. APP RELEASE
Bacardi MIXR helps people who aren't musically inclined to produce their own songs.